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Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
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  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
Kate Klingensmith

Who's Linking? Research on Social Media Callouts. | SquaredPeg - 0 views

squaredpeg.com/...research-social-media-callouts

highered facebook report social media strategy

shared by Kate Klingensmith on 10 May 09 - Cached
  • some schools are very up front with their social media efforts, other bury their hard work deep in a 3rd level text link
  • To your target audience, the Facebook ‘F’ is probably just as familiar as other ‘brand name’ logos. So why not put it where they can see it?
  • Research of 1,387 four year schools has been conducted to determine the usage of direct Social Media Callouts (SMC’s) to external social networking sites.
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  • Facebook is the clear winner.
Kate Klingensmith

Top Four Colleges in Social Media - 0 views

leighhouse.typepad.com/...-colleges-in-social-media.html

facebook highered

shared by Kate Klingensmith on 18 Aug 09 - Cached
  • they have a lot of content, but not a lot of engagement.A number of colleges can count their Facebook fans in the tens of thousands. But the one with The Single Highest level of engagement only has about 300 fan posts. How do colleges translate this interest and affiliation to action?
  • They decided to find a way to make these students feel more connected to SUNY.
  • Students were invited to join through a tiered invitation system: First build relationships with the students we want most; then open it up to the entire class. Two people were dedicated to act as hosts and update content. That was essential to the strategy: consistently delivering valuable content.
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  • Mayo Medical School
  • ound that Facebook groups were more effective than their traditional orientation efforts. So, they tried refocusing all of their orientation efforts there. They earned 100% participation by pairing the with right (exclusive) content with the right experience. And, it worked. Not only did they notice better teamwork and integration in incoming classes, they were also able to refocus staff time and cost savings on curriculum.
  • Kate Klingensmith on 18 Aug 09
     
    they have a lot of content, but not a lot of engagement. A number of colleges can count their Facebook fans in the tens of thousands. But the one with The Single Highest level of engagement only has about 300 fan posts. How do colleges translate this interest and affiliation to action?
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